Proctorly Brand Design
I was commissioned to design the initial brand identity for an in development app called Proctorly, a virtual proctoring system. I had almost full creative control to design the logo and mascot and decide what, why, and how the brand would look like. Settled on the "watching you like a hawk" idea to drive the decision to make the mascot a hawk and spun off from there.
Final Logo
Final Mascot
Mascot Exploration
Logo Alternate 2. A deviation from the Aye-aye ideas, ultimately it felt too familiar and not enough of its own brand.
Logo Alternate 1. Another option for how the Hawk P could look.
Logo Sketch Exploration 1. Initially we were considering an Aye-aye as the mascot, but later found it to not be as good a fit for the brand.
Logo Sketch Exploration 2
Logo Sketch Exploration 3